About Us:

Mission Statement
The S.W.I.S.H., Program’s mission is to teach the skills and fundamentals of the game of basketball to build children’s confidence and self esteem, while encouraging sportsmanship and hard work. 

Values                      
Respect
Determination
Dedication
Enthusiasm

Guiding Principles

Confidence: Build confidence in your students by having confidence in yourself.
Encouragement: Be positive.  Emphasize that they can achieve anything.
Enjoyable: Kids want to have fun.  So make it interesting and upbeat!
Preparation: Know your students. They all learn at different levels.

Vision
The S.W.I.S.H., Program will always be dedicated to building children’s confidence.  We will provide the highest level of instruction to our students by cultivating an environment that encourages sportsmanship and hard work.  We understand the responsibilities we are given, and will exceed the expectations of our participants.

S.W.I.S.H., Start with Instruction, Sportsmanship, and Hardwork, is a skills and fundamentals basketball program for children ages five and up.  The goals of the program are to develop the child’s basketball skills, while building self-esteem and confidence, and to stress sportsmanship and hardwork.  All of which are needed to be successful in a child’s development.

S.W.I.S.H. was founded in December 2006 by Mark McDonnell with the help of his wife, Shannon.  Mark, his wife, and their five children moved to Phoenixville, PA in April 2006 from Hollidaysburg, PA.  Mark was the Elementary Basketball Director for the Hollidaysburg Area School District from 1995-2005.  He graduated from St. Francis University with a degree in Elementary Education.  He has also taught in the public school system.  With a strong passion for teaching and love for the game of basketball, Mark designed the S.W.I.S.H. Program to reach out to the children of the community to teach a game that starts with instruction, teaches sportsmanship, and instills hard work.